Chris Colbert
CEO, Holland Mark
“My specialty is making the complex simple and the simple compelling”
Chris Colbert is one of the founding partners of Holland Mark, and until his decision to re- launch the agency in 2007 he was the managing partner of Pile and Company, one of the leading advertising industry consulting firms. From 1986 to 2001 he was the president of Holland Mark Advertising and a principal in its sister company BeNow, a marketing database technology firm.
In his various roles, Chris developed significant expertise in consumer brand strategies and integrated communications from his work with Blue Cross, TJ Maxx, Universal Studios, Ameritech, Polaroid, Liberty Mutual, and the Boston Globe; in database and relationship marketing, working with brands like Polaroid, Thomson Consumer Electronics (RCA), Scholastic, and Compaq; and a strong competency in addressing the challenges and opportunities in the interactive realm, from his direct involvement with tjmaxx.com and redlobster.com. In addition to his leadership responsibilities, Chris sits on the board of MITX and is Chairman Emeritus of the Advertising Club of Greater Boston. He holds a BA in History from Connecticut College and an International MBA from Duke's Fuqua School of Business.
“My specialty is making the complex simple and the simple compelling”
Chris Colbert is one of the founding partners of Holland Mark, and until his decision to re- launch the agency in 2007 he was the managing partner of Pile and Company, one of the leading advertising industry consulting firms. From 1986 to 2001 he was the president of Holland Mark Advertising and a principal in its sister company BeNow, a marketing database technology firm.
In his various roles, Chris developed significant expertise in consumer brand strategies and integrated communications from his work with Blue Cross, TJ Maxx, Universal Studios, Ameritech, Polaroid, Liberty Mutual, and the Boston Globe; in database and relationship marketing, working with brands like Polaroid, Thomson Consumer Electronics (RCA), Scholastic, and Compaq; and a strong competency in addressing the challenges and opportunities in the interactive realm, from his direct involvement with tjmaxx.com and redlobster.com. In addition to his leadership responsibilities, Chris sits on the board of MITX and is Chairman Emeritus of the Advertising Club of Greater Boston. He holds a BA in History from Connecticut College and an International MBA from Duke's Fuqua School of Business.
